Kanye West

DONDA

Creative Direction by
Maxime Quoilin - Creative Director
Maxime Quoilin

DONDA

Kanye West

Creative Direction by
Maxime Quoilin
Maxime Quoilin

In the lead-up to his long awaited album, Good Company collaborated with Kanye West on his two most recent listening party events in Atlanta and Chicago. Under the leadership of our creative director Maxime Quoilin, our repertoire of producers and creatives brought imagery and magic to the massive circular screen that rims the top of the Mercedes Benz Stadium in Atlanta. In Chicago, we were tasked with setting Kanye on fire and creating a seamless stunt on Soldier Field for the world to witness. This extremely challenging undertaking was handled flawlessly by our team, who had under a week from conception to full-blown realization at  both events.


In Chicago, Kanye’s self-immolation was later repurposed for his “Come to Life” music video, and our CG creations for the event were also used in “Donda Chant.”

DONDA

Kanye West

Creative Direction by
Maxime Quoilin - Creative Director
Maxime Quoilin

In the lead-up to his long awaited album, Good Company collaborated with Kanye West on his two most recent listening party events in Atlanta and Chicago. Under the leadership of our creative director Maxime Quoilin, our repertoire of producers and creatives brought imagery and magic to the massive circular screen that rims the top of the Mercedes Benz Stadium in Atlanta. In Chicago, we were tasked with setting Kanye on fire and creating a seamless stunt on Soldier Field for the world to witness. This extremely challenging undertaking was handled flawlessly by our team, who had under a week from conception to full-blown realization at  both events.


In Chicago, Kanye’s self-immolation was later repurposed for his “Come to Life” music video, and our CG creations for the event were also used in “Donda Chant.”