The global reveal film for the 2014 Range Rover Sport seamlessly transitioned from a custom screen presentation into a live-drive event with Daniel Craig, leading directly into the worldwide unveiling of the vehicle to the world press. Our challenge was to make a film depicting the embargoed vehicle driving through New York City, while never being photographed or filmed by the public or hunting paparazzi.
We designed a custom route for our film, beginning in the Port Authority Container Terminal in Brooklyn and ending in the James A. Farley New Post Office. Working closely with The City of New York, we closed bridges - chasing our hero vehicle with helicopters, pursuit vehicles and multiple car mounts. We were the first ever to film inside the Park Ave Tunnel. The film and the event went off without a hitch, the car was never photographed during the shoot.
The global reveal film for the 2014 Range Rover Sport seamlessly transitioned from a custom screen presentation into a live-drive event with Daniel Craig, leading directly into the worldwide unveiling of the vehicle to the world press. Our challenge was to make a film depicting the embargoed vehicle driving through New York City, while never being photographed or filmed by the public or hunting paparazzi.
We designed a custom route for our film, beginning in the Port Authority Container Terminal in Brooklyn and ending in the James A. Farley New Post Office. Working closely with The City of New York, we closed bridges - chasing our hero vehicle with helicopters, pursuit vehicles and multiple car mounts. We were the first ever to film inside the Park Ave Tunnel. The film and the event went off without a hitch, the car was never photographed during the shoot.